Monday, November 22, 2004

MoMA New York Selects NON Rubber Chairs

kallemo rubber chair MOMA komplot design hightower
With the reopening of The Museum of Modern Art, the Danish Design Project recognized the potential to partner world class design with the world's most prestigious museum of modern and contemporary art.

As a result of outstanding cooperation between New York City's Museum of Modern Art (MoMA) and the Royal Danish Consulate General, the newly expanded and renovated MoMA will prominently feature modern Danish design selected by MoMA and sponsored by the Danish Design Project.

Cooperation began in September 2002 with a Danish offer to sponsor furniture and accessories in all public areas of the museum. Based on the interest expressed by MoMA, the Consulate then approached a number of Danish manufacturers.

As a result, 95 percent of the furnishings in the museum's public areas, selected by museum staff, will come from Danish designers. Design icons such as Arne Jacobsen, Hans J. Wegner, and Poul Kjaerholm are represented, as well as the younger generation of Danish designers.

The photo above shows the MoMA exterior installation of the NON rubber chairs designed by Komplot Design of Copenhagen, Denmark.

Hightower Group is the exclusive North American wholesale distributor of the Kallemo NON Rubber chair. Available in four colors, the NON is available for immediate shipment.

Hightower Group also partners with Danish manufacturers, Fredericia Furniture and Kvist, offering designs by Borge Mogensen, Nanna Ditzel and Hans J. Wegner.

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